In 2018 Weston-super-Mare was accredited the prestigious Purple Flag for the third consecutive year in recognition of the effective and innovative management of the night time economy in the town. This accreditation and the actions to achieve it, not only ensure that night time customers will have a safer and fun night out here, but it is a valuable marketing tool for promoting Weston as a safe night time destination and great place to stay.

Purple Flag is a national accreditation scheme managed by the Association of Town and City Management (ATCM). Towns achieving Purple Flag status are recognised for providing a vibrant mix of night-time entertainment while promoting the safety and wellbeing of visitors and local residents.