Flying the flag for WestonSafer Stronger North Somerset
Weston-super-Mare is celebrating retaining its Purple Flag status for 2017.
The town was awarded the prestigious Purple Flag for the first time last year in recognition of its safe and diverse evening and night-time economy.
It followed a joint submission led by North Somerset Council, Avon and Somerset Police and the Weston Business Improvement District (BID).
Purple Flag is a national accreditation scheme managed by the Association of Town and City Management (ATCM).
Towns achieving Purple Flag status are recognised for providing a vibrant mix of night-time entertainment while promoting the safety and wellbeing of visitors and local residents.
In confirming Purple Flag accreditation for another year, the assessors said: “Weston has worked hard since its last award. Ambitious targets have been met and this is an example of a town growing its evening and night-time economy through partnership working under the banner of the Purple Flag.”
They highlighted the wide range of entertainment and eating venues in the town, the establishment of the Tropicana as an entertainments and arts venue and the regeneration taking place in the town centre, notably the leisure development under way at Dolphin Square, adding: “The standards of the town continue to increase as the regeneration projects take hold.”
They praised the excellent partnership working including the regular multi-agency nights of action and the Mavis (multi-agency vehicle in service) bus which they said was a “huge asset”.
“The Weston Purple Flag partnership has grown in strength and has excelled in its efforts to improve the evening and night-time economy,” said the assessors.
“We are delighted that all the partnership work that goes into ensuring people have a good night out in Weston has again been recognised,” said Cllr Felicity Baker, North Somerset Council’s executive member for community safety.
“The assessors have also acknowledged the ambitious programme of regeneration taking place in the town which will further improve the range and quality of Weston’s night-time offer.”
Weston town centre and BID manager Steve Townsend said: “Weston town centre is undergoing significant change and regeneration that will no doubt impact positively on our evening and night-time economy. Purple Flag will continue to provide the team with the ideal framework to ensure that our improved leisure, residential, dining and student life opportunities are considered and proactively managed going forward.”
Chief Inspector Tina Robinson, Local Policing Commander for North Somerset, said: “I’m really pleased that Weston has once again achieved Purple Flag accreditation. This is really positive news for the town.
“Part of this accreditation looks at the safety and wellbeing of visitors and residents, and my teams have worked very hard with the council and the BID team to make Weston a safe place, so we are delighted this has been recognised.
“The Weston Town Centre Neighbourhood Team will be moving into the Town Hall in March, which we feel will further enhance our partnership working going forwards.”